Art Rugs Gallery Showroom designed by O&A Interior Design Studio
This is the second showroom we designed for the Art Rugs Gallery. The first opened in Chelsea Harbour Design Centre in London in Spring 2019. The owners’ central idea was to create a diverse boutique featuring not just rugs but also various art pieces such as sculptures and paintings as well as collectable furniture and lights.
We tried to subtly incorporate exterior features into interior decoration. The showroom is located in the newly refurbished “Bunun” Club House built in 1903 by architect and master of Art Nouveau, Vasily Shaub. Our aim was to understand existing architectural features and avoid spoiling them. Therefore the solution was very simple: poured flooring in glossy finish with matt walls and ceiling. The focus was placed on the windows. It is always a pleasure to work in a space with high ceilings and large windows. We think that in this project, we managed to place emphasis on the arched windows creating radius slopes.
Special attention was paid to the entrance area. The aim was to create a special art gallery atmosphere felt by anyone who enters. Above the stairs are Art Deco wall-mounted light fittings in a stepped configuration which go well with the geometry of the O&A London collection console. For walls, we used our own Caledonia collection hand-made wall coverings of dramatic saturated gold colour which work well with the glossy floor.
Feature of the Project
A vertical chandelier was designed especially for this project to become its centrepiece. The chandelier Meissa from our O&A London collection works well with the arched windows. The patterns are refracted by the luminous spheres, which creates a truly magical effect.
Oleg Klodt: “Today every brand has its own values, mission and history. Therefore when working with spaces of this nature one also creates the meaning and visual codes that later determine the brand success and how consumers perceive it. It is especially exciting to work with young companies because it is even harder to work within highly competitive markets, and this brings great responsibility”.
Anna Agapova: “We believe that in this case, we managed to create a smart and comfortable space where a museum-like atmosphere seamlessly merges with retail. The space is not only aesthetically pleasing but also carries an educational function as the customers can really experience ancient Persian weaving traditions, enjoy the works of artists and designers and learn interesting facts. This is what forms brand perception and brand loyalty”.Read more